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Building and Scaling Marketing Engines for Early-Stage Startups

Hi, I'm Mita! I help early-stage B2B startups with their 0-1 and 1-10 journeys. I specialize in driving GTM strategy, setting up inbound engines, and user acquisition to deliver business objectives.

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My story

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After graduation, I wanted a career that was both creative and impactful. Marketing seemed like the perfect fit. So, I got my MBA and started in marketing.

 

Over the past 10 years, I've worked everywhere, from big companies to agencies to startups. I learned about driving GTM motions, setting up inbound engines, testing and scaling different channels, becoming a data-driven marketer, and more. But early-stage startups were the most exciting. Building something from nothing is thrilling, even with its ups and downs.

 

I've been the first marketing hire and joined teams at different stages. I understand the challenges of starting and scaling. I thrive in this environment, leading marketing strategy and execution.

 

As a marketer, I am a dedicated problem-solver. I leverage data and robust processes to achieve results, believing in the power of storytelling to forge strong connections with customers.

 

After taking a 7-month career break for health and personal reasons, I have been consulting early-stage startups since late 2023. 

 

I am looking for my next adventure (full-time role) at early-stage startups and looking to own revenue responsibility :)

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My career timeline

A brief glimpse of my career journey, and obstacles conquered

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Key achievements
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Portfolio & case studies

View my portfolio and some key case studies from past work experiences. 

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Skills & martech stack
Marketing

Marketing Strategy
Inbound Lead Gener
ation
Demand Generation
Brand Marketing
New User Acquisition
GTM
Performance Marketing​
Social Media 
Email 
Event 
SEO

Data analytics & insights

Paid Marketing

Facebook

Google

Twitter

LinkedIn

Content Marketing

Content Strategy

Content Creation

Editing

Review 

Team Management

Hiring

Mentoring

Performance management

Vendor management

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Martech Stack

HubSpot

ActiveCampaign

SendGrid

Mailchimp

Drift

Google Analytics

Metabase

Canva

WordPress

Slack

Trello

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Ctrl + Alt + Marketing Podcast

I also host (and produce) a podcast where I chat with startup marketing leaders about their career journeys. We dive into the real decisions and experiences that shaped their success.

Stroll through my LinkedIn feed..
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Get in touch

Write to me at mitamandwker@gmail.com if you want to learn more about what I do, or collaborate on a project.

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